Making your company readable by AI. Outside, and in. AI search optimisation (GEO/AEO) · Examples and evidence
What can you check before commissioning AI search optimisation?
HENUSSE publishes dated readings, three websites whose work we can document, and its editorial system. These items prove what has been built and measured. They never turn an observation into a promise of results.
- Initial call with no commitment
- Written scope before any work begins
The evidence
Evidence retains its date and its limits
The HENUSSE Barometer, websites documented by HENUSSE and the Journal are public. You can read them before you write to us.
The live reading
The HENUSSE Barometer also shows the zeros
As at 24 August 2026, the Barometer contains 48 readings. In the reading of 24 August 2026, HENUSSE received 0 citations out of 30. The date, the number of questions asked and the zeros remain visible.
This reading is a snapshot. It does not predict a future citation, a ranking or a commercial result.
Websites documented by HENUSSE
Three websites designed and published by HENUSSE
These websites make the method observable: their architecture, writing, structured data and publication can be examined directly.
A
English Performance
english-performance.com is the executive English coaching business created and run by Théo, now moving towards a separate entity with its own coaches. It is not a client: this evidence shows our work on our own business and the editorial system in real-world use.
B
realfrench.co
realfrench.co is the residential immersion school founded in 2008 by Bernard Henusse, Théo’s father, who is its sole owner and runs it. It has more than 400 former students from over 30 countries since 2008, according to figures published by the school; Théo is its co-director, and the school is a HENUSSE client. We state this so you can judge this evidence knowing where it comes from. Since 26 April 2026, 4 paid bookings have named an AI answer as their source, in the entry recorded on 12 August 2026: 2 through ChatGPT and 2 through Google’s AI overview. The total number of bookings is not published: this dated trace is neither a rate nor causal proof.
C
nicolehenusse.be
nicolehenusse.be presents the studio of Nicole Henusse, HENUSSE’s partner and Théo’s wife. The bilingual website is built and published with the same tools and the same structural standards.
Evidence provenance
Three pieces of evidence, three different statuses
realfrench.co is a HENUSSE client school that Théo co-directs, nicolehenusse.be is the studio of HENUSSE’s partner and Théo’s wife, and english-performance.com is our own business run by Théo, not a client. We state all three origins so you can judge each piece of evidence knowing where it comes from.
Technical inspection
Google's technical inspection of our websites.
These three websites are work we can document directly, and we measure them on mobile, the most demanding test. Each button opens Google’s public tool, not one of our pages.
- Performancethe page loads quickly, even on a phone over 4G.
- Accessibilitythe page remains usable if you have impaired vision, do not use a mouse or are not human.
- Best Practicesthe website is built to current standards, without errors and over a secure connection.
- SEOsearch engines can read and index the page.
- Readable by AI agentsthe “Agentic Browsing” category of Google Lighthouse, still experimental: three checks, a structure an agent can read, visual stability while the page loads, and the llms.txt file.
- 100Performance
- 100Accessibility
- 100Best Practices
- 100SEO
- 3/3Readable by AI agents
- 96Performance
- 100Accessibility
- 100Best Practices
- 100SEO
- 3/3Readable by AI agents
- 99Performance
- 100Accessibility
- 100Best Practices
- 100SEO
- 3/3Readable by AI agents
These are our websites. We do not publish a client’s results without their agreement. We therefore show what we control end to end, built with the exact stack we sell you.
These scores measure how the website is built, not the engines’ decisions. This is the part of the work for which we are accountable.
These measurements are run again regularly. We publish the latest, not the best.
The editorial system
The Journal shows how an answer becomes an asset
The Journal articles are not a showcase separate from the work. They demonstrate it: a buyer’s question, a direct answer, checked sources, an identifiable voice, a date and a clear place in the website’s architecture.
You can assess the precision, the tone and the way the limits are written. What matters here is observable before the assignment.
Reading evidence honestly
What these examples show, and what they do not show
01
They show what has been built
Pages, authors, structured data, sources and links can be examined.
02
They show a dated measurement
The protocol, date and result belong to the same reading.
03
They do not predict what happens next
The decision to cite always rests with ChatGPT, Claude and Gemini.
The starting point
Start with the evidence, then look at your situation.
The 30-minute call begins with your buyers’ questions and what can actually be observed.