Making your company readable by AI. Outside, and in. AI search optimisation (GEO/AEO) · Website and identity
Should we rebuild your website or build a new one?
HENUSSE starts with the actual condition of your website. If the website structure is sound, we rebuild the pages that matter. If the structure is not sound, HENUSSE can design the entire website and, where needed, the brand identity.
- First call with no commitment
- Written scope before any work
Prices
Three situations
A website assignment starts from one of three situations: a website build, an existing-site rebuild, or AEO setup only on an already sound website. We scope the situation with you in that order.
Website build, existing-site rebuild or AEO setup only.
Prices exclude VAT. Effective 5 August 2026.
- A new website build covers up to five pages in scope, with the AEO rewriting of your material included.
- An existing-site rebuild covers up to eight pages in scope, with rewriting included, and each additional page in scope is added.
- AEO setup only applies to an already sound website.
Market research and positioning can be added only to situations 1 and 2. Visual identity and graphic design remain separate options. The prices are published further down this page: see the prices.
The AEO Foundation is paid for once. It is not included in the monthly programme. See the price of the AEO Foundation, line by line.
The starting point
Keep what works, rebuild what gets in the way
A website does not have to be new to become more readable to answer engines. It needs a clear architecture, pages that genuinely answer buyer questions, verifiable sources and structured data placed on the right content.
When the existing website allows this work, we keep it. When its structure, identity or platform prevents the work, we scope a complete website build.
We work with WordPress: complete control, a website you can manage, with no proprietary dependency. If your website is on a platform that prevents AEO optimisation, a migration to WordPress may be necessary and will be priced separately.
The end-to-end service
From your real advantage to the live website
One house runs the entire chain, from your real advantage to the live website, with one person accountable. Most projects only use part of it: a site overhaul keeps your brand exactly as it is, and the full chain only applies when everything is built from scratch.
Research, identity, copy, code and measurement all come from one place.
01
Your market and your advantage
We research your market, your competitors and what gives you a real advantage.
02
Identity, brand and voice
Nicole Hénusse designs the identity and art direction. In parallel, the copywriting strategy establishes what you say and how people recognise you.
03
The website, then authority
The website is built to be readable by your clients and by answer engines. Only then do the articles build authority.
The first two phases are not included in the website price. Market research and positioning can be added only to situations 1 and 2 and are priced separately: €3,000 excl. VAT. Visual identity and graphic design are also separate: €3,000 excl. VAT, or €5,000 excl. VAT for both. The AEO rewriting of your pages is included in the website price, for both a new build and an existing-site rebuild. We start from your texts and your material; we do not write your substance for you.
One example
The Uzukuri line at Protac
Protac is a French construction timber merchant. Nicole Hénusse identified a product there that was not yet a product line: uzukuri, a Japanese surface treatment that removes the softer fibres to bring out the grain. She proposed turning it into a range, and gave it its name, story and place in the catalogue.
What was delivered. Product research, the line’s positioning, its accompanying story, and the pages of the printed Collection 2026 catalogue: art direction, layout and writing.
What this example shows. We did not work from a brief: we wrote it. Finding a product line in what a company already knows how to do, naming it, telling its story and laying it out is the work that comes before a website.
The method. We look at what the company already knows how to do, what the market sells without naming it and what competitors leave generic. The angle is to name and claim what nobody names. This is exactly the work covered by the market research and positioning study at €3,000 excl. VAT: finding the line, naming it, telling its story. The Uzukuri case was delivered as part of a catalogue assignment; the study makes it a deliverable in its own right.
The price of the AEO Foundation
Website build, existing-site rebuild or AEO setup only
The price covers the stated scope. Beyond it, each additional page is priced separately. Each amount covers a precise scope, written on this page, which the scoping phase then fine-tunes with you for your project.
01
New brochure website
The reference price covers a responsive brochure website with up to five pages in scope: most often Home, About, Contact and two offer pages.
Two legal pages and one authority page are included and are not counted among the five pages in scope. For the legal notice and privacy policy, you provide or approve the text; HENUSSE builds and optimises the pages. Any additional authority page costs €1,400 excl. VAT. An authority page establishes who is speaking: the named expert, their verifiable credentials and structured markup, linked to the content they sign. See the AEO Foundation scope.
€11,500 excl. VAT, with up to five pages in scope. Additional page in scope: €1,400 excl. VAT.
02
Existing-site rebuild
An existing-site rebuild applies as soon as a decisive page needs to be rewritten or migrated. The work combines rewriting, structure, technical work and AEO.
€12,000 excl. VAT, with up to eight pages in scope and rewriting included. Additional page in scope: €1,400 excl. VAT.
The rebuild keeps what works and reconstructs what gets in the way. Its scope is set page by page before the quotation.
03
AEO setup only
AEO setup only applies to a website with a sound structure and accurate copy: nothing needs rewriting. As soon as a decisive page needs to be rewritten or migrated, the existing-site rebuild applies.
From €5,000 excl. VAT, without rewriting.
For a website build or existing-site rebuild, two legal pages and one authority page are included and not counted. Any additional authority page costs €1,400 excl. VAT. The structure is optimised before content is published.
The AEO Foundation before articles
The right order prevents content from being stacked on a fragile website
Optimising does not only mean publishing. The AEO Foundation brings together the code, structure and rewriting of decisive pages: the copywriting must state clearly who you are, what you do and why you are credible.
We do not build AEO on an invisible website. The AEO structure is optimised before content is published; otherwise, we are building on a website answer engines cannot see.
The technical scope includes structured data, meaning the markup that explains your pages to the engines, and Rich Results eligibility, meaning Google may display your pages as enhanced results. At acceptance, we undertake to use our best efforts to reach three measurable thresholds.
- Each of the four Google PageSpeed Insights scores reaches a median of at least 90 out of 100: performance, accessibility, best practices and SEO.
- That result holds on mobile and on desktop alike.
- Every agentic navigation check passes, meaning an AI agent browses the website without hitting a wall.
This is an acceptance threshold, not a promise that the scores will remain there after delivery: content, plugins, hosting and later changes can alter them.
What we actually deliver
Our acceptance threshold is 90. These are the actual readings.
Three websites we built and operate. Measurements on mobile. Each button opens Google's public tool.
- 99Performance
- 100Accessibility
- 100Best Practices
- 100SEO
- 3/3Readable by AI agents
The visual capture is awaiting a refresh.
- 95Performance
- 100Accessibility
- 100Best Practices
- 100SEO
- 3/3Readable by AI agents
The visual capture is awaiting a refresh.
- 99Performance
- 100Accessibility
- 100Best Practices
- 100SEO
- 3/3Readable by AI agents
The visual capture is awaiting a refresh.
These are our websites. We do not publish a client’s results without their agreement. We therefore show what we control end to end, built with the exact stack we sell you.
These scores measure how the website is built, not the engines’ decisions. This is the part of the work for which we are accountable.
We publish the latest reading, not the highest.
01
Diagnostic
The Diagnostic measures what ChatGPT, Claude and Gemini say today about your company, question by question.
02
AEO Foundation
The AEO Foundation reworks the code, structure and copy that carry the offer before adding editorial volume.
03
Article programme
The article programme then builds authority, question by question, on a readable and coherent website.
An authority article cannot make up for a weak website. We put the website right first: the code, the structure and, above all, what your website says about you. Then the articles build authority.
Website maintenance
Independent in day-to-day use, maintained over time.
We tell you exactly what we keep in working order.
- ✓ indexing and Search Console for both Google and Bing
- ✓ your Google Business Profile, created or rebuilt and kept up to date
- ✓ updates to the website, its technical setup and its extensions
- ✓ backups and their verification
- ✓ security and monitoring
- ✓ structured data, maintained when your offers change
- ✓ small day-to-day changes
From €300 per month excl. VAT
Webmastering applies to BROCHURE websites, excluding e-commerce. This service covers exactly the items above.
E-commerce: subject to a specific agreement; contact us.
The build
Three decisions before producing a page
01
What the website must make clear
The website must make clear your offers, your responsibilities, your evidence and the questions a buyer expects you to answer.
02
What deserves its own page
Each page has a defined role in the decision and in the website architecture; the scope follows those roles.
03
What will be maintained
Website ownership, access, publishing and responsibilities are set out in writing. No access is retained without separate authorisation.
What we do not promise
A website in a position to be selected, with no promise of a citation
HENUSSE builds or optimises a clear, technical and verifiable source. ChatGPT, Claude and Gemini retain the decision to cite. The work covers what we can control: the website, its content, its evidence, its structured data and its validation.
The starting point
Scope the right level of work.
Bring the website URL and the pages you consider decisive. We will review what can stay and what needs to be rebuilt.