AI search optimisation · The price of the AEO Foundation

What the AEO Foundation costs, and who provides what

Our prices are public. The AEO Foundation is bringing your website up to standard so that AI systems can read it, and it covers three situations, always in this order: website build, existing-site rebuild, and AEO setup only on an already sound website. The table lets you total the fixed service, additional pages and applicable options.

The entry points

The three entry points, and the pricing unit

Prices exclude VAT and apply from 5 August 2026. A page in scope is a page we build from your material or rewrite, with its AEO rewriting and its structured data: it is the base unit we charge for; for AEO setup only, where nothing is rewritten, the unit becomes the equipped template, plus unique pages outside any counted template, with no double counting. Each line is detailed below, and the exact amount is set out in a written quotation.

Special situations, extraction from a locked platform, additional languages, product-sheet series, are priced unit by unit on the complete price list and explained, case by case, in our special cases.

Your situation	What is included	One-off, excl. VAT
1. Website build	Up to five pages in scope, with the AEO rewriting of your material included	€11,500
2. Existing-site rebuild	Up to eight pages in scope, including rewriting	€12,000
3. AEO setup only	On an already sound website, without rewriting	from €5,000
One additional page in scope	For a website build or an existing-site rebuild	€1,400

Every website we deliver reaches the acceptance threshold we publish: a median of at least 90 out of 100 across the four public Google PageSpeed Insights scores, measured on acceptance. Positioning, meaning the work that decides what your website should say, can be added only to situations 1 and 2. Identity, photography and film remain separate options.

Book a 30-minute call

Bring your website address, if you have one, and the pages you consider decisive.

Once, then every month

What is paid once and what is paid each month

The AEO Foundation brings your website up to standard, through a website build, an existing-site rebuild or AEO setup only. It is invoiced once, before the programme, and it is not included in the monthly fee.

The monthly programme comes next. It produces the articles and maintains the technical setup completed in the AEO Foundation. It does not include the initial technical setup, website build, existing-site rebuild or copy rewrite. The AEO Foundation is therefore required before the first month, in one of the three situations below.

A website is built first, then maintained. That is why the AEO Foundation and the programme are invoiced separately.

What sets the price

Two things set the price, and both are written down

The price does not depend on the age of your website. It depends on the scope we work on and what we rewrite for AEO.

A page in scope is a page built from your material or rewritten by us, with its AEO rewriting and structured data. It is the only unit we invoice. Two rounds of revisions are included for every page we rewrite, for both website builds and existing-site rebuilds; beyond that, beyond the two consolidated correction rounds included, any additional round is priced in writing before it is produced. Two legal pages and one authority page are included and not counted. Any additional authority page is an additional page in scope at €1,400 excl. VAT. An authority page establishes who is speaking: the named expert, their verifiable credentials and structured markup, linked to the content they sign.

The monthly programme also creates and maintains a number of authority pages each year. That number depends on the tier you choose, and it is set out in the pricing table on the Pricing page. Those pages are included in the monthly price and are in addition to the authority page included in the AEO Foundation, which is invoiced once before the programme.

Repeated content is handled as a series. A website with dozens of similar pages, product pages for example, does not pay for each one as a unique page: we handle the template, then the series that follows it. The AI Citation Diagnostic costs €1,500 excl. VAT and is deducted from the programme or AEO Foundation that follows, once, within twelve months. It measures this repeated part of your website. Your quotation prices the series as a series, not by the unit.

One distinction, because it determines the price. The AEO rewriting of your pages is included in the website price, for both a website build and an existing-site rebuild. We start from your texts and your material; we do not write your substance for you. Deciding what you should say when nothing has yet been settled is different work. This is positioning. It is priced separately and added only to situation 1 or situation 2.

If your copy is good, we keep it. What we rebuild is what determines whether a machine can understand it: the heading that states the question, the first paragraph that answers it, the fact with its date and your name written the same way everywhere. Your copy was written for a person reading a page. We build a page that must also answer a question asked elsewhere. These are two different jobs, and the second applies to good copy as much as bad.

Situation 1 · Website build

You have the raw material; you need the website.

The starting point

You have no website, or a page that says nothing about what you do. The raw material exists: your offers are settled, your photographs have been taken and your vocabulary is already your own. You are not looking for someone to decide what you sell. You are looking for someone to rewrite your material for AEO and build the website properly, once.

What we decide

We go straight to the website build. We scope with you the pages that deserve to exist, and we tell you what we need from you before we start.

What you provide

Your documents, images, logo if you have one, and one person in your organisation who decides and answers. Your texts and documents are our raw material, never our deliverable: we rewrite and optimise the pages for AEO from what you give us. If people from your organisation are photographed or filmed, you remain responsible for obtaining their written consent, and we give you the template. What is priced separately is not the AEO rewriting. It is deciding what you need to say when nothing has yet been settled.

What we build

We build the website architecture and we apply your existing visual identity to the pages, through Nicole Hénusse.
We rewrite your pages for AEO, from your material.
We deliver a WordPress website that you administer yourself, without proprietary lock-in.
We handle five pages in scope, with the mix scoped with you: most often Home, About, Contact and two offer pages.
We add one authority page for the author, which is not counted.
We build the legal notice and privacy policy, for which you provide or approve the texts.
We implement the structured data and have it validated, with rich-result eligibility.
We set up the sitemap, Search Console, initial backups and security.
We launch the website, we hand over all access credentials, and we carry out build-stage webmastering through to acceptance.

What the website build costs: €11,500 excl. VAT

Brochure website build, one-off, for up to five pages in scope. The AEO rewriting of your material is included.
Additional page in scope: €1,400 excl. VAT.
Webmastering afterwards, if you want it: the price and the details appear below under “Webmastering”.

The website-build fixed price covers the complete AEO Foundation: the AEO rewriting of your material, architecture, validated structured data, acceptance measurement and credentials opened in the client’s name.

You can stop there. Many organisations do not yet need an article programme, and we say so when that is the case.

Situation 2 · Existing-site rebuild

Your website exists, and it carries its history.

The starting point

Your website has been online for years. Pages added over time, addresses that no longer follow any logic, copy written by three people at three different times and a technical setup that was never designed to be read by a machine. Nothing is broken. Nothing is clean either.

What we decide

We inspect your website before pricing the work. We record what holds up, what can be repaired and what must be rebuilt, page by page, and give it to you in writing. This reading sets the scope and price. When the existing website does not hold up, a complete website build is scoped as in situation 1.

What you provide

Access credentials: hosting, domain and website administration. They remain in your name. If you do not have them, we help you open them in your name. Never ours.
The website address and the list of pages you consider decisive.
Your reference documents, the ones that state what you really sell and on what terms.

What we build

We draw up a complete inventory of the existing addresses and the real value of each one.
We write the redirect plan before we touch anything.
We migrate the content worth keeping.
We rewrite and optimise the decisive pages for AEO, from your documents, not only the code.
We rebuild the website architecture.
We implement the structured data and have it validated.
We build the legal pages.
We measure acceptance.

What the existing-site rebuild costs: €12,000 excl. VAT

Existing-site rebuild, one-off, for up to eight pages in scope. Rewriting those pages is included.
Additional page in scope: €1,400 excl. VAT, the same price as for a website build because it is the same work.

The existing-site rebuild price is built for eight to twelve decisive pages. You can calculate it before calling us: count your decisive pages, subtract your legal pages and add up the rest.

→ Ask us to inspect your website before pricing it

Situation 3 · AEO setup only

AEO setup only: from €5,000 excl. VAT

The third situation is more straightforward. When your website is already sound, its structure is healthy and its copy is accurate, all that remains is to make it readable by answer engines such as ChatGPT, Claude and Gemini. We then implement AEO setup only: structured data, information architecture, authority pages for your authors, speed and rich-result eligibility. It covers the setup, not the writing: if your pages need rewriting, you need the complete existing-site rebuild above. We tell you after inspecting the website whether this applies to you, and it is good news when it does. The standard this setup targets is the one our three complete builds already meet, and those can be visited: see the examples. Its first named assignment will be published here, measurements included, like everything we deliver.

What moves the price above the floor: the number of templates receiving structured data, and unique pages outside any series. A page covered by a counted template is never counted twice. The package covers code optimisation, structured data, the measurement funnel and the article publishing rail. As soon as a decisive page needs rewriting, it is no longer setup only: it is a rebuild.

Upstream option · Positioning

You do not yet know what you need to say.

The starting point

Here, the website is not the problem, whether it is new or old. The problem is what it should say. The copy was written quickly a long time ago, and no one in your organisation wants to defend it any more. Or nothing has been written at all.

This is not a fourth situation. It is added only to situation 1 or situation 2.

What we decide

We start with the upstream work. Nicole Hénusse studies your market and competitors, researches what makes you genuinely defensible, and develops your positioning, offer names, voice and the messages on your decisive pages. Only then do we build the website.

What you provide

Your time and the time of the decision-maker: two or three working sessions in which we ask you uncomfortable questions about your market. The rest is ours to do. That is what makes this situation different, and what you pay extra for.

What positioning costs: €3,000 excl. VAT

Positioning is priced separately and has its own section immediately below.

What this expenditure buys

What you lack is not copywriting. It is a decision about what you want to say. That decision requires work and a defensible rationale, and it has a price. It is the work that precedes a website. See what this work produces: the Uzukuri case.

What comes before the website

What is decided, and what is designed

Two pieces of work are paid for separately because they precede the website and remain useful far beyond it. Nicole Hénusse handles them here, and nothing is outsourced.

Positioning and brand strategy: €3,000 excl. VAT, one-off.

The study of your market and competitors, what makes you genuinely defensible, the names of your offers, your voice and the messages on your decisive pages.

Visual identity and graphic design: €3,000 excl. VAT, one-off.

The logo and its variants, the guidelines, illustrations, pictograms, and the creation or redesign of the visual identity and art direction of your website. This option creates or redesigns the brand identity; it is distinct from applying an existing identity to the pages, which is included in the AEO Foundation.

Both together: €5,000 excl. VAT.

Positioning and visual identity, each taken alone, cost slightly more than half the price of both together, and there is a reason: part of the work is the same for both assignments, understanding your market and your business, and it is done once regardless of the order. When the two are separate, we must also write and pass on a brief, have it reviewed, then defend it a second time before the person who designs the identity. Here, the person who decides and the person who designs are the same. That work does not exist, so it is not in the price.

Each of these two lines can be bought separately. If your positioning is settled and only the design is missing, you pay only for the design. These amounts are added to the price for your situation.

New website: €11,500 plus €3,000 or €5,000, giving €14,500 or €16,500 excl. VAT.

The images

Images, photographs and video

If you have your own images and films, we prepare and implement them without letting them cost your pages speed, and tell you plainly what they allow.

If you do not have them, HENUSSE produces the photographs and films, from shooting to editing, then prepares and integrates them into the website. Nothing is outsourced.

A poorly prepared image costs performance points; a poorly prepared video costs more. Our commitment at acceptance is the one we publish on the Website build and existing-site rebuild page: a median of at least 90/100 across the four Google PageSpeed Insights scores (performance, accessibility, best practices and SEO), on mobile and desktop, measured by us at acceptance under the conditions set out in the quotation. This is an acceptance threshold and does not promise that the scores will remain at that level after delivery. It applies whether you provide the images or we create them: when you provide your own, we tell you in advance what must be done to them, and we do it. Our three websites use real photographs: 96, 99 and 100 for mobile performance, measured on 5 August 2026.

On-site photography

Half-day on site: €1,200 excl. VAT, at least fifteen retouched images.

Full day on site: €1,900 excl. VAT, at least thirty retouched images.

The price includes art direction, shooting, selection, retouching, preparing the files in the formats and sizes your website requires, and integrating them into your pages. It includes the grant of usage rights for your images on your website, social media, sales materials and in the press, in France and abroad, with no time limit.

Two things remain your responsibility. The written consent of the people photographed, for which we give you a template. And permission to publish your images in our portfolio, which we never assume without asking you.

The presentation film and its page

The presentation film and its page: €4,000 excl. VAT. One day of filming at your premises, a one- to two-minute film: the animated banner of your homepage, or the film that introduces your company.

Additional filming day, second location or several speakers: €2,500 excl. VAT.

Integration of a film you provide: €500 excl. VAT. We re-encode it to the formats and weights your website requires, prepare its poster image and place it on your pages, with the speed measurement to prove it.

A film shot at your premises and edited plainly, without effects. You are not buying only the film, but also the page that carries it. It is delivered with subtitles, with its transcript published on the page, structured data and an integration that loads for the reader only when clicked. This is how a film does not slow down your website, and how an engine can know what it contains. We give you the source file, and it belongs to you. We shot and edited the animated banner on realfrench.co in-house, drone footage included: you can watch it before entrusting us with a shoot.

What we do not provide: motion design or actors. When your project needs them, we tell you.

Travel

Travel is included within a radius of 100 kilometres around Le Mené, covering Saint-Brieuc, Dinan, Saint-Malo, Rennes and Vannes in particular. Beyond that, it is priced in your quotation, including accommodation when the location requires it. Multiple locations within the same assignment are priced in the quotation.

These amounts are added to the price for your situation.

After delivery

Webmastering, and what it actually maintains

A delivered website is not a maintained website. Webmastering is a separate monthly line, and we state exactly what we keep in working order:

indexing and Search Console for both Google and Bing
your Google Business Profile, created or rebuilt and kept up to date
updates to the website, its technical setup and its extensions
backups and their verification
security and monitoring
structured data, maintained when your offers change
small day-to-day changes

From €300 per month excl. VAT for brochure websites, excluding e-commerce.

Out of scope

What is out of scope

E-commerce: no basket, ordering or payment. Contact us for a specific agreement.
Legal drafting of your terms. We build the pages; we do not write the law.
Hosting and the domain name, which remain in your name and at your expense.
The licences you choose: fonts, image libraries and extensions.
A foreign-language version of the website, priced according to scope.
Migration from a platform that prevents optimisation, when required.
Image-rights consent from people photographed or filmed at your premises. We give you the template; it remains your responsibility.
Usage rights for your images and film beyond your own media, including paid advertising campaigns, priced case by case.
Motion design and actors.

The schedule

The delivery schedule is set out in your quotation. It starts on the day your materials are complete: approved copy, supplied images and open access. Not on the signing date.

What stops the clock: missing copy, an image that has not arrived or approval pending on your side. Each time, we tell you what we are waiting for, from whom and what it delays.

We do not publish a standard schedule on this page. We take on few assignments at a time, and a schedule we could not meet would be of no use to you.

Add it up yourself

Once, before the programme

The AEO Foundation, depending on your situation: €11,500 excl. VAT for a website build, for up to five pages in scope; €12,000 excl. VAT for an existing-site rebuild, for up to eight pages in scope; or AEO setup only from €5,000 excl. VAT. The AEO rewriting of your pages is included for a website build and an existing-site rebuild, based on your texts and your material. Additional page in scope: €1,400 excl. VAT.
Positioning and brand strategy, €3,000 excl. VAT, if nothing has yet been decided.
Visual identity and graphic design, €3,000 excl. VAT. Both together, €5,000 excl. VAT.
Photographs, if we take them: €1,200 excl. VAT for a half-day, €1,900 excl. VAT for a full day, including usage rights with no time limit.
The presentation film and its page, €4,000 excl. VAT, if you want one.

Four totals, so you can calculate yours

New website, with you supplying the raw material and your images: €11,500 excl. VAT.
New website, identity to design, one day of photography: €11,500 (website build) plus €3,000 (visual identity) plus €1,900 (the photography day), giving €16,400 excl. VAT.
Existing-site rebuild covering ten pages, positioning to decide: €12,000 (eight pages) plus €2,800 (two additional pages in scope, at €1,400 each) plus €3,000 (positioning), giving €17,800 excl. VAT.
Nothing decided, new website, photographs and film: €11,500 (website build) plus €5,000 (positioning and identity) plus €1,900 (photographs) plus €4,000 (the film and its page), giving €22,400 excl. VAT.

If you subsequently commission an article programme, its monthly price list is published on the Pricing page, and some AEO Foundation options can be delivered in monthly stages. The total price remains the same and the schedule is set out in the quotation. Webmastering starts at €300 per month excl. VAT.

The AEO Foundation amounts are all here, in one place. Your quotation will contain yours.

Book a 30-minute call

When we do not price the work

When we decline to price the work

Sometimes we cannot price the work before opening your website. In that case, we say so and name the one thing that must be inspected first.

From the published price to the quotation

Your quotation: these prices, applied to your scope.

None of these amounts is your quotation. The written quotation counts the pages in your project, names them one by one and applies the prices on this page: a total written down before anything begins. Each amount covers a precise scope, written on this page, which the scoping phase then fine-tunes with you for your project.

If the scope changes during the work, it is covered by a priced written contract amendment that you accept before it is carried out. No work outside the quotation is invoiced to you.

Book a 30-minute call

Bring your website address, if you have one, and the pages you consider decisive.

Questions from business leaders

Is the website included in the monthly programme?

No. The AEO Foundation brings the website up to standard through a website build, an existing-site rebuild or AEO setup only. It is invoiced once and is required before the first month. It is not included in the monthly fee. The programme then produces the articles and maintains the existing technical setup; it does not include the initial website setup.

Does the €11,500 include the AEO rewriting of the website pages?

Yes. The AEO Foundation includes the AEO rewriting of your pages for both a website build and an existing-site rebuild, and this part cannot be removed from the scope. We start from your texts and your material; we do not write your substance for you. What is priced separately is the preceding work: deciding what you need to say when nothing has yet been settled. This is positioning, and it costs €3,000 excl. VAT. The price covers five pages in scope for a website build and eight for an existing-site rebuild; beyond that, each page in scope costs €1,400 excl. VAT.

What happens if I am not satisfied with the rewriting?

Two rounds of revisions are included for every page we rewrite; we work from your documents, not a blank page. Any further version is priced before it is rewritten.

Does rebuilding cost more than building?

For a small scope, yes: €12,000 compared with €11,500, because the address inventory, redirect plan and migration must be paid for regardless of the number of pages. For the actual scope, the reverse is true: eight rebuilt pages cost €12,000, while eight newly built pages cost €15,700, because your raw material already exists. A page in scope costs €1,400 in both cases.

What happens if the scope changes during the work?

It is covered by a priced written contract amendment that you accept before it is carried out. No work outside the quotation is invoiced to you.

Are your prices negotiable?

No. The price of a page in scope, a fixed-price service or a tier is the one on the published price list, whoever the client is. What is counted is the scope: one quotation is higher than another because it covers more pages, never because it uses a different rate.